“Lucille Friedland….is one of those rare people who, when given a task, adopts the idea quickly and runs with it. Lucille is able to grasp concepts quickly, and implement them with little to no supervision…. Lucille served two terms as co-director of [our chapter’s]…. Independents’ Roundtable, and did an excellent job. Lucille performed a number of tasks successfully — recruiting speakers, publicizing meetings, writing articles for the newsletter, hosting meetings, measuring results, creating and implementing an operations manual…. All on time and on budget.”

W. Ed Moore
a former chapter President
International Association of Business Communicators (IABC)
Silicon Valley Chapter, U.S.A.

“Lucille Friedland….organize[d] and promote[d] NAWBO-NNM’s donated use of a hot air Balloon Fiesta hospitality tent. Lucille had about seven (7) days to create an event where our members could showcase their businesses at the International Balloon Fiesta…. in Albuquerque, New Mexico. My experience of Lucille is that Lucille is organized, develops useful systems, thoughtful, unassuming, interested in discovering problems and solving them. Productive and competent, Lucille resolves problems and gets the job done right.”

Barbara Dawson
a former chapter President
National Association of Women Business Owners (NAWBO)
Northern New Mexico Chapter, U.S.A.

“Since Lucille Friedland consulted for our bookstore, it has expanded to 10,000 square feet and now also includes an educational toy store…. Lucille helped us define our purpose and set goals for performance…. Lucille helped us design a program… we named ‘Read to Succeed.’ Working with the school vice principal and BookSmart to make reading cool in school, Lucille developed a program of student involvement, publicity, incentives and rewards. It is very effective and a major reason for BookSmart’s continued success today.”o.

Bradley A. Jones
BookSmart Enterprises, Inc.
Silicon Valley, U.S.A.

“Working with Lucille Friedland has been a valuable experience. Lucille provided a valuable business plan, marketing plan, new company slogan, and ideas for marketing strategies…. I enjoy working with Lucille. Lucille is extremely up front and responsible. Lucille listens. These are excellent qualities.”

John Gutierrez
an owner of an insurance agency & an insurance agent
Farmer’s Insurance Group
New Mexico, U.S.A.

“Since year 2000, Lucille Friedland has been a top notch judge for the former Dalton Pen Awards, an international communications competition. Lucille deserves an award for Lucille’s contributions! In Lucille’s first year of judging, Lucille designed a standardized scoring system…. still in use years later by the judging panel. Lucille took extra effort in writing evaluations of each entry, and Lucille’s analysis was extremely thorough, insightful and sincere. These are the same qualities that I see in Lucille as a person, and in all of Lucille’s work products.”

Linda Warwick
Owner/ President
The Dalton Pen
former international awards program for marketers and media
& a former marketing consulting colleague
at Hewlett-Packard (HP)/ Agilent Technologies, Inc.
Silicon Valley, U.S.A.

“The NAPO-SFBA Web site brings us a tremendous amount of exposure and effectively represents our work and the spirit of our Chapter. At the last Chapter meeting we had 30 paying guests who read about the meeting on the Web site. In fact, during the meeting a member of the audience rose to her feet and said the site was fabulous.”

Kathy Waddill
Past President
National Association of Professional Organizers (NAPO), San Francisco Bay Area & Published Author of Book on professional organizing, Silicon Valley, U.S.A.

“I completely endorse the full-service marketing communications work of L. F. Friedland, [who] stands out as tops in…field. L. F. Friedland accomplishes whatever…sets out to do, leading to fantastic results,…overcomes whatever obstacles that might arise.When I became President of U&R, based on its finances I did not know whether the company–established in 1978–would survive. L. F. Friedland focused, provided marketing direction and created a brochure in 1995, giving us confidence to take the needed actions. Revenues tripled in two years. …Friedland Marketing…served as U&R’s agency of record, providing outsourced marketing communications. With L. F. Friedland’s guidance, professional expertise, creativity, and determination, U&R has grown in size, revenues and consulting contracts. Now my company regularly receives offers to take on the most desirable consulting projects available….Now closing deals with potential clients is a snap….In 2005, Friedland Marketing become of the international MarCom Creative Awards’ Gold Medal Finalists for my company-wide communications.”

Frank Rosenblum, PE, PLS
President/ Principal Engineer/ Principal
Land Surveyor
Underwood & Rosenblum, Inc. civil engineers and land surveyors (U&R), Silicon Valley, U.S.A.

​”The 50+ Employment Connection has been honored to have had Lucille Friedland provide presentations. For more than 4 years she has been willing to lend her support of our program. Lucille is an intelligent and motivated individual, and has an excellent work ethic. She is very hard working and professional. We received positive feedback reflecting her presentations as both informational and well planned. She has written credible content that accurately reflected marketing, grant writing and bookkeeping skills. Lucille’s consistent contributions to the program has been a vital asset to our community of job seekers and small business owners.”

Patricia A. Corriz
50+ Employment Connection
a program of the State of New Mexico

“Friedland Marketing was a great assistance to Mobile Imaging Associates in setting up its web site. Lucille is easy to work with and creative. She built a web site we are very happy with and is easy to navigate for our client physicians’ groups. Lucille also came up with some marketing concepts that we’ve utilized to help grow our business. Her input on our flyers was much needed, giving us a more professional end product.” [See more information on “Past Projects” page]

Richard Hammer, M.D.
Medical Director & Co-Founder
Mobile Imaging Associates, LLC
medical mobile imaging company (established 2007), New Mexico

“Lucille Friedland does fantastic critiques with both nonfiction and fiction manuscripts. I have worked with Lucille in a long standing critique group that has been existence over fifteen years. Lucille joined the group, which does line by line written and verbal critiques, about three years ago. Since this time she has demonstrated an expertise in grammar and sentence structure as well as an ability to see the large and small picture of varied writings. Her critiques are thorough and tactful and she is an appreciated member of the group.”.

Patricia L Sutton
Member with Lucille Friedland & others of Unique Critique Incorporated (UCI) group for authors to critique one another’s works.
Secondary Teacher for 26 years.
Member of Southwest Writers Group for 20 years.
Professional Parliamentarian
(10 years in role for Southwest Writers Group).